GESTÃO ESTRATÉGICA DE EVENTOS A PARTIR DA REDE DE VALOR

Abstract

Event production mainly encompasses the planning and execution phases and depends on the appropriate involvement of several parties. This article aims at analyzing the possibilities of applying strategies based upon the value net to the event industry. To carry out this analysis, I employed the Delta Model since this approach considers the firm’s expanded scope and its interactions with other value net actors. A case study has been conducted in an event production company whose activities are regularly performed through a value net. Findings show that strategies based upon the value net are consistent with the event planning and execution activities. Moreover, I found that these strategies may be a means by which to have competitive edges that competitors will hardly imitate.