African Media Coverage: APRA’s Contribution to Understanding of Agricultural Change

Abstract

The Agricultural Policy Research in Africa (APRA) programme made significant efforts to engage with the local/national media as a way of disseminating research findings and consequent policy implications. This was assisted by early planning as part of the Participatory Impact Pathways Analysis process and excellent support from the Information, Communication and Engagement team throughout the programme. Overall, this engagement was very successful with significant coverage of APRA’s research activities and some headline results across countries. This Working Paper reflects on APRA's engagement with the media, its effectiveness and lessons learnt from media engagement over the programme's duration.