Introduction to Tourism and Hospitality in BC – 2nd Edition
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BCcampus
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This textbook provides a comprehensive introduction to the tourism and hospitality industry, with particular emphasis on the tourism sector in British Columbia, Canada. It explores the fundamental concepts, principles, and practices of tourism and hospitality, including the history and development of tourism, travel services, accommodation, food and beverage operations, and customer service. The book examines the structure and operation of tourism businesses, destination management, tourism marketing, event planning, and the economic, social, cultural, and environmental impacts of tourism. It also highlights the importance of sustainable tourism development, professional skills, and effective management practices in the hospitality sector. The textbook aims to provide students with practical knowledge and a broad understanding of the tourism and hospitality industry, preparing them for professional opportunities in this dynamic sector.
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596 p.